Mahindra Renames Electric SUV to ‘BE 6’ Amidst ‘6e’ Trademark Battle with IndiGo

In a bold move to solidify its position in the competitive electric vehicle (EV) market,

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Mahindra & Mahindra, a leading Indian automaker, has renamed its electric SUV to the ‘BE 6’.

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This decision comes in the wake of a trademark conflict with IndiGo Airlines over the usage of the term ‘6e’.

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As the automotive giant rebrands its product, the development underscores the increasing importance of branding in both the EV and aviation industries.

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The ‘6e’ Trademark Dispute: What Sparked the Change?

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